Here on the blog, I’ve been sharing tips on everything from protecting your reputation to the benefits of great web copy and everything in between. This month, I’ve decided to be a wee bit different.

Advertising and PR can both play an important role in marketing your products and services. But while both practices are geared towards the same thing – reaching your target audience – there are some crucial differences to understand between the two.

Every Autumn, I think ‘This is my favourite season’, but then when summer comes round, I change my mind! If you need a little inspiration, here’s my current summer playlist from Spotify – a selection of breezy, sunny tunes to brighten up your working day.

Do you ever find yourself using the same words and phrases in all your company’s content, just because they’re the same words and phrases you see everyone else using? Wake up your audience rather than sending them into a jargon-induced sleep – with these simple word switches to liven up your marketing.

Whether you’re a Marketing Officer juggling PR in-house for a company, or a seasoned PR agency professional managing a roster of different clients, there are certain things you should always avoid if you want to maintain good media relations. Here are the top five ways to annoy journalists – as written by an ex-journalist!

Have you ever wondered why your competitors always seem to be in the press? Or why no one in your industry seems to know much about you? Perhaps you’ve come across potential clients who thought you did something completely different? Here are 11 signs it may be time to explore PR for your business.

Lighter evenings, warmer days, daffodils in bloom, trees slowly turning to green and a feeling of optimism in the air; we’re definitely happier when the cold winter days finally subside, and we can start to picture lazy summer evenings in the garden with a crisp G&T.

It’s been an exciting, rewarding, challenging and stimulating few months since Venti Comms officially launched in August 2018, so as we move into a bright new year, I’m taking the opportunity to reflect back on Venti’s first five months in business.