From the smallest start-up to the largest corporation, every type of company has the potential to face a serious reputational threat - often when they least expect it. Here are the most common types of PR crisis... ...and a few tips on avoiding them! 1. A viral complaint It only takes one online complaint, bad…
Someone once said to me: "There's no point doing PR, we've got no news." You don't have to be doing something hugely newsworthy to harness the power of PR. Sometimes, the opposite is true. When a business has a lot going on, it can seem like the perfect time for PR. And in many cases, it…
Often throughout my career, I've seen companies invest heavily in the visual elements and usability of their website, but neglect one of the most powerful sales tools in the website mix - the wording. Many companies will happily bring in web designers, branding experts, user experience specialists, professional photographers and videographers to whip their website…
With the availability of free resources online, there are countless ways to promote your event, but sometimes it’s easy to overlook the most obvious things. Follow our tips to attracting guests and making your event a sparkling success. 1. Create a dedicated event page on your website Start by adding all the event details to your website for…
Summer. A time of al fresco suppers in the garden, ice creams on the beach, sun tan top-ups and the crisp fizz of an ice-cold gin and tonic. It's also a time of tremendous PR opportunity - read on to find out why. If you make and sell any kind of consumer-focussed retail product, summer presents an unmissable chance to…
Continue reading ➞ Why summer is a wonderful time for product PR
We’re a visual nation; images add interest, colour and personality to written content, and when your article is accompanied by a clear, colourful and interesting picture, the chances of attracting great press coverage can dramatically increase. These days, a Smartphone is usually capable of taking a perfectly acceptable press shot - although we do recommend…
'Venti' in Italian means 'Twenty', so naturally we thought we'd use our golden number to tell you a little about what Venti could do for your business. Take a look at the top 20 from Venti... Writing and editing 1. Proof-read and copy-edit your printed and online literature to improve spelling, grammar and syntax, and to ensure it's as clear…
Venti Comms is a new PR, content and communications consultancy run by former journalist and PR Director, Lara Page. Find out a little more about Lara here... Lara is a highly experienced journalist and PR professional who has worked in the media and marketing fields for over 15 years. As a journalist, she has written for…
Venti Comms 