Blog

Is your web copy working?

Often throughout my career, I've seen companies invest heavily in the visual elements and usability of their website, but neglect one of the most powerful sales tools in the website mix - the wording. Many companies will happily bring in web designers, branding experts, user experience specialists, professional photographers and videographers to whip their website…

5 fruitful ways to promote your event

With the availability of free resources online, there are countless ways to promote your event, but sometimes it’s easy to overlook the most obvious things. Follow our tips to attracting guests and making your event a sparkling success. 1. Create a dedicated event page on your website Start by adding all the event details to your website for…

How to take the perfect press shot

We’re a visual nation; images add interest, colour and personality to written content, and when your article is accompanied by a clear, colourful and interesting picture, the chances of attracting great press coverage can dramatically increase. These days, a Smartphone is usually capable of taking a perfectly acceptable press shot - although we do recommend…