Whether you’re a Marketing Officer juggling PR in-house for a company, or a seasoned PR agency professional managing a roster of different clients, there are certain things you should always avoid…
11 signs it’s time for PR
VentiWondering why your competitors always seem to be in the press, or why no one in your industry seems to know much about you? Here are 11 signs it may be time to explore PR for your business.
Venti’s Spring 2019 Playlist
VentiLighter evenings, warmer days, daffodils in bloom, trees slowly turning to green and a feeling of optimism in the air; we’re definitely happier when the cold winter days finally subside, and we can start to picture lazy summer evenings in the garden with a crisp G&T.
Venti’s Reflections on 2018
VentiIt’s been an exciting, rewarding, challenging and stimulating few months since Venti Comms officially launched in August 2018, so as we move into a bright new year, I’m taking the opportunity to reflect back on Venti’s first five months in business.
5 things that make a great news story
Venti
Following on from our recent blog post on what to do when you have no news, we take a look at some of the most newsworthy topics for a press campaign.
Venti’s Autumn 2018 Playlist
Venti
Autumn is my absolute favourite time of year; I love the crisp, chilly mornings, the darkening nights, the smell of wood smoke in the air, the golden forests and the sudden urge to make everything cosy and hunker down for a cold winter.
What makes a great copywriter?
Venti
In this post, we talked about the importance of hiring a professional copywriter to get your public-facing content into shape. But how do you know you’re working with a pro? Here are 11 things you should expect from a great copywriter.
7 reputation-damaging events
VentiFrom the smallest start-up to the largest corporation, every type of company has the potential to face a serious reputational threat – often when they least expect it. Here are the most common types of PR crisis…
10 winning PR and marketing ideas for your venue
Hotel Marketing, Hotel PR, Venti
How do you attract guests to your venue? There are numerous ways, but sometimes it’s easy to overlook the most obvious things. Here are 10 winning ideas you can implement right now to create a great reputation, develop loyalty and boost revenue.
No news? Here’s what to do
VentiSomeone once said to me: “There’s no point doing PR, we’ve got no news.” You don’t have to be doing something hugely newsworthy to harness the power of PR. Sometimes, the opposite is true.
Is your web copy working?
VentiOften throughout my career, I’ve seen companies invest heavily in the visual elements and usability of their website, but neglect one of the most powerful sales tools in the website mix – the wording.
5 fruitful ways to promote your event
Venti
With the availability of free resources online, there are countless ways to promote your event, but sometimes it’s easy to overlook the most obvious things. Follow our tips to attracting guests and making your event a sparkling success.
