To increase your chances of gaining credible press coverage, it’s important to tailor your story to the style, tone and audience of different outlets. Here are the stories that are most appealing to local and trade press.

Do you find yourself relying on the same words and phrases in all your company content, just because they’re the same words and phrases everyone else uses? Try these simple but effective word switches instead.

In case we haven’t met yet, I’m Lara – the lone ranger of Venti Comms (howdy), and as a little break from talking shop, here are 11 of the strangest and most random things I can think of to share with you.

When your press release is accompanied by a clear, colourful and interesting picture, the chances of attracting great press coverage can dramatically increase.

The humble blog; often overlooked as an old-school marketing tactic, but still one of the most important tools you can use to help customers get to know your business.

Peer-led reviews carry so much influence when it comes to informing consumer choice. Whatever sort of business you run, people will always make their voice heard if they’ve got a gripe.

From the smallest start-up to the largest corporation, every type of company has the potential to face a serious reputational threat – often when they least expect it. Here are the most common types of PR crisis.

If you make and sell any kind of consumer-focussed retail product, summer presents an unmissable chance to get your creations seen (and purchased) by the largest audience of consumers imaginable.

Often throughout my career, I’ve seen companies invest heavily in the visual elements and usability of their website, but neglect one of the most powerful sales tools in the website mix – the wording.

As a distraction from the monotony of the long work days and limited leisure opportunities of lockdown, I thought this would be the perfect time to share some of my favourite pieces of long-form journalism.