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Battle igloo: the rise of frugal innovation
Ghostwritten awareness piece about the development of AI-driven simulation software to train troops, featured in The Economist.

Life as we don’t yet know it: building a smart model for sustainable energy production
Thought leadership piece, researched and ghostwritten for a client who specialises in solar technology, published in Specifier Review.

21 wellbeing activities for adults in 2024
SEO blog post using wellbeing-related keywords to promote a CBD oil product supplier.

A gourmet guide to Wales
Lifestyle feature for a gourmet experiences client, aimed at generating sales.

How to sell your role to passive candidates
SEO blog post written for a recruitment company; further examples can be viewed in their blog section.

New guidelines for schools on sexting
Advice piece initially written as a blog for an education software
market leader, published in Teach Secondary magazine.

How can virtual pharma companies de-risk new product launches?
Op-ed researched and ghostwritten for a pharmaceutical
consultancy specialising in serialisation.

UX website copy from scratch for Birtley Homes – full website and digital brochure copy written from scratch for a Shropshire property developer.

Key page web copy editing for SuperByte – re-write of key page copy for leading CRE-tech start-up SuperByte.

Website copy editing for Zero Carbon Shropshire – copy edits across entire website to improve clarity and flow for a regional climate action organisation.

Key pages web copy for Cloud Attribution – main page copywriting from scratch for a London-based investment management software provider.

SEO blog posts, website copy and direct mail content for Right Home, Right Place – multiple types of content created for Shropshire Council’s affordable housing division, designed to educate residents on their housing options.