As a Senior-Level Comms professional with over 12 years’ experience, I’ve built a proven track record of delivering successful, multi-channel, content-led campaigns that drive awareness, grow engagement and influence audiences.

Experience

• Seven years’ agency experience as PR Account Director (starting at AM level) at a leading integrated agency in Birmingham
• Experience of managing two Account Executives and a pool of freelancers
• Two years’ in-house PR experience in small businesses
• Over three years’ freelance PR experience, including two with my current consultancy, Venti Comms
• Managed a range of B2B and B2C accounts including HSBC Commercial, RM Education, Beaverbrooks, Marshall Amps, Academy Transformation Trust, Handelsbanken, Birmingham City Council, Kuoni and Resource.
• Specialisms in multi-platform content and thought leadership
• Experience in PR issues and crisis management, and long-term reputation building.

Core Competencies

• PR strategy development
• Media relations
• Press campaigns
• Advice-led articles
• Opinion pieces
• Multi-platform content
• Thought leadership pieces
• Whitepapers
• PR-led surveys
• ‘How To’ guides
• SEO blog content
• Social media engagement
• Internal comms initiatives
• PR issues management
• PR crisis planning and consultancy
• Client workshops and value-adds.

Notable Achievements

Managing all PR activity for iconic UK music brand Marshall Amps from 2011 to 2015, securing a regular presence in influential music press and delivering an annual ROI of over 1,000%. Our most successful campaign, promoting the covetable Marshall Amps fridge, attracted widespread national coverage and created a major product buzz which immediately boosted direct sales.