PR

As a Senior-Level Comms professional with over 12 years’ experience, I’ve built a proven track record of delivering successful, multi-channel, content-led campaigns that drive awareness, grow engagement and influence audiences.

Experience

  • Seven years’ agency experience as PR Account Director (starting at AM level) at a leading integrated agency in Birmingham
  • Experience of managing two Account Executives and a pool of freelancers
  • Two years’ in-house PR experience in small businesses
  • Over three years’ freelance PR experience, including two with my current consultancy, Venti Comms
  • Managed a range of B2B and B2C accounts including HSBC Commercial, RM Education, Beaverbrooks, Marshall Amps, Academy Transformation Trust, Handelsbanken, Birmingham City Council, Kuoni and Resource.
  • Specialisms in multi-platform content and thought leadership
  • Experience in PR issues and crisis management, and long-term reputation building.

Core Competencies

  • PR strategy development
  • Media relations
  • Press campaigns
  • Advice-led articles
  • Opinion pieces
  • Multi-platform content
  • Thought leadership pieces
  • Whitepapers
  • PR-led surveys
  • ‘How To’ guides
  • SEO blog content
  • Social media engagement
  • Internal comms initiatives
  • PR issues management
  • PR crisis planning and consultancy
  • Client workshops and value-adds.

Notable Achievements

Managing all PR activity for iconic UK music brand Marshall Amps from 2011 to 2015, securing a regular presence in influential music press and delivering an annual ROI of over 1,000%. Our most successful campaign, promoting the covetable Marshall Amps fridge, attracted widespread national coverage and created a major product buzz which immediately boosted direct sales.