Common questions

What’s your pricing structure?

I work on a set daily rate and will give you a fixed price for your project – whether ad hoc or retained – based on how long I think the project will take.

What can PR actually do for my business?

PR can help you build your profile, generate media coverage, establish you as an expert in your field, attract new customers and create content that can support your wider marketing and SEO efforts.

Do I need to have a big story to get media coverage?

Not necessarily. Journalists are looking for interesting people, opinions, expertise, data and stories – not just big brands. Part of my job is finding the stories and angles within your business that are genuinely worth talking about.

How quickly will I see results?

PR isn’t always an overnight process. Some stories can generate coverage quickly, while others require relationship-building and a longer-term approach. I’ll always be honest about what I think is achievable and why.

Will you come and visit us?

I work fully remotely with all my clients, to UK hours. This helps keep my costs to a minimum and my rates competitive.

Will there be regular online meetings?

That’s entirely up to you, depending on the time you have available. Some clients like fortnightly or monthly online catch ups, others like me to be present in their weekly team meetings.

Can you guarantee media coverage?

No reputable PR professional can guarantee coverage. What I can guarantee is a strategic, targeted approach based on what journalists and publications are actually interested in.

Do I need ongoing PR support?

Not necessarily. You might need a one-off campaign, support around a particular announcement or ongoing PR to build your profile over time. I’ll recommend an approach based on your goals and budget.

What if I’ve never done PR before?

That’s absolutely fine. I’ll guide you through the process, explain what I need from you and handle the PR side, from developing your story to pitching it to the right media.

Will I have to spend lots of time providing information?

I’ll need your initial expertise and input, but I’ll keep the process as straightforward as possible. Once I understand your business, I’ll do the heavy lifting.

Can PR help with Google and AI search as well as traditional media?

Yes, most definitely! High-authority online coverage can generate valuable backlinks, referral traffic and third-party credibility, while helping strengthen your online presence across search and AI-powered platforms. LLMs like Claude, Gemini and ChatGPT often prioritise businesses who’ve appeared in credible media sources.

Is there any conflict of interest with competitors?

I’m careful to avoid conflicts of interest and will always flag potential overlaps before accepting new work, keeping your business and clients confidential.

How do I get started?

Simply get in touch for an informal chat. We can discuss your business, what you’d like to achieve and whether PR is the right approach for you.