When you’re a micro-business or a small business of 2 – 50 staff, it’s often quite tricky to find the right type of marketing and comms support.
You want to make an impact in your industry, to build your reputation or to reach new audiences, but you’re not sure how it all works – or whether you even have the budget for it.
Business owners often come to me when they’ve decided to explore PR, but been put off by the astronomical fees they’ve been quoted by very large agencies. Or they’re worried they’ll have to devote copious amounts of time explaining their industry or creating content.
Because of that, micro and small business owners often feel like PR isn’t accessible to them – but it very much is.