Happy new year! I hope 2020 brings you clear words, new followers, more web traffic and some lovely new clients! Here’s a run-down of Venti’s year in numbers, if you’d like to see.

Firstly, I’d like to wish you all a merry and peaceful Christmas, and a healthy and happy new year. Thank you for supporting Venti throughout 2019 – it’s very much appreciated!

I also wanted to share a few last-minute gifting tips for those who are in panic-buying mode!

The humble blog; often overlooked as an old-school marketing tactic, it’s still one of the most important tools you can use to help customers get to know your business – and, of course, to generate leads. If you need a little more inspiration to get started, read on.

Here on the blog, I’ve been sharing tips on everything from protecting your reputation to the benefits of great web copy and everything in between. This month, I’ve decided to be a wee bit different.

Love it or hate it, peer-led reviews still carry a lot of influence when it comes to informing consumer choice. Whether you run a cleaning company, a restaurant, a legal practice, a creative agency or an opticians, people will always make their voice heard if they’ve got a gripe.

Advertising and PR can both play an important role in marketing your products and services. But while both practices are geared towards the same thing – reaching your target audience – there are some crucial differences to understand between the two.

Every Autumn, I think ‘This is my favourite season’, but then when summer comes round, I change my mind! If you need a little inspiration, here’s my current summer playlist from Spotify – a selection of breezy, sunny tunes to brighten up your working day.

Do you ever find yourself using the same words and phrases in all your company’s content, just because they’re the same words and phrases you see everyone else using? Wake up your audience rather than sending them into a jargon-induced sleep – with these simple word switches to liven up your marketing.