PR Campaign Examples

With a proven track record of strategic communication, media relations and crisis management, I can help ensure that your message is heard – and trusted. Here are some campaign examples:

Controlling counterfeit drug products
Ghostwritten op-ed about the rise of counterfeit drugs for Excellis Europe, featured in Pharmaceutical Manufacturing & Packing Sourcer (pp. 48-49).

Why artificial intelligence is critical to farm security Breakthrough op-ed designed to raise awareness of a new agri-tech firm and its farm security product without overt promotion – featured in Farming Monthly National (pp. 46-47).

Life as we don’t yet know it: building a smart model for sustainable energy production
Thought leadership piece, researched and written for a client building authority in the solar technology space, designed to change consumer perceptions about solar – published in Selfbuilder & Homemaker.

Managing director named at EBS
Regional press campaign for Birmingham IT consultancy EBS to announce new MD; featured in 6 Midlands business publications.

Education technology trends for 2020: using data to shape learning techniques
Trend forecast piece for leading ed-tech business RM Education, featured on Net Imperative.

Marshall Amps unveil limited-edition 50 year old malt whisky
I managed PR for British amp retailer Marshall Amps from 2011 to 2016, launching multiple new products including mini amps, a fridge and a whisky collaboration.

Battle igloo: the rise of frugal innovation
Ghostwritten awareness piece about the development of AI-driven simulation software to train troops, featured in The Economist.

Crisis comms work – various clients Throughout my career, I’ve guided clients through a number of potential crises, helped to mitigate reputational threats and managed negative publicity. Whilst it isn’t possible to name these clients, sectors I’ve covered include schools, MATs, software providers, transport companies and care homes.